Trust Agents Chris Brogan and Julien Smith discuss the use of strategy over tools and some other ideas for you to think about. Although Chris and Julien began responding to a question about the kinds of tools the younger generation is using (since the fastest growing age group on Facebook is 65+), they finished with comments on platforms, communities and social media strategy. The same ideas can be applied to face-to-face events.
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Three Perspectives for Developing a Social Media Strategy for Events
It’s true. Social media is mesmerizing. Who hasn’t stayed up until 3 a.m. reading funny posts and writing on their Facebook wall? Jason Baer refers to social media as a “shiny object” in his MarketingProfs webinar. In other words, it’s so exciting to some people (like me) that it’s easy to get caught up in [...]
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