At the risk of seeming like a Rick Calvert Groupie (I’ve already written about BlogWorld twice at TSNN.com: The “Networked Beat” Approach to Curating Event Communities and The Day That Banners Died: BlogWorld and the QR Code Trip), I’m going to take yet another shot at it. Earlier this month, I was able to attend the MTO Summit in Washington, DC where Rick Calvert, co-founder of BlogWorld and New Media Expo, gave a presentation on affiliate marketing for trade shows and conferences. He has used the techniques he described at his own event with impressive results. For all of those event organizers still unsure about the value of cultivating a strong community, this post should make you sit up straight in your chair.
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The NAB Show’s Virtual Trade Show Odyssey
The National Association of Broadcasters (NAB) Show is the annual embodiment of all that is content-related including the creation, management, commerce, distribution, delivery and consumption of audio, video and film. It’s only natural that they would entertain the idea of offering a virtual trade show and conference at some point. On January 20, the show [...]
Read the rest of this entry »Money, Money, Money, Money, MONEY: Social Media Revenue Streams for Trade Shows and Conferences
You may not remember “For the Love of Money” by the O’Jays from listening to your own records, your parent’s or watching Soul Train on TV, but that’s what the quest for social media ROI reminds me of. Once the business model for social media provided event organizers with new revenue streams, it suddenly became [...]
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