What does a meeting, exhibition or conference planner have to do to get ahead these days? Whether you’re still employed, looking for a job or as so many career coaches say, “building your skill set,” you can’t ignore the phenomenon of virtual (online) events. As a meeting planner myself, I can understand how some conventional [...]
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Money, Money, Money, Money, MONEY: Social Media Revenue Streams for Trade Shows and Conferences
You may not remember “For the Love of Money” by the O’Jays from listening to your own records, your parent’s or watching Soul Train on TV, but that’s what the quest for social media ROI reminds me of. Once the business model for social media provided event organizers with new revenue streams, it suddenly became [...]
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