One spin around the blogosphere will show you that trade show organizers use blogs to attract new readers and draw attention from search engines. But IAAPA—the association for amusements and attractions—turned to its blog to solidify the association’s relationship with exhibitors/members by using it as the central communication channel for the IAAPA Attractions Expo 2011 Space Allocation.
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Benchmarking Event-Driven Non-Profit Social Media Campaigns
As the lead blogger for the Donate Life Utah campaign that ended on October 24, 2009 (National Make a Difference Day), I had the opportunity to participate in, as well as observe, how social media platforms such as Facebook, Twitter and WordPress (blog) can be utilized to build an event-driven community. Donate Life Utah was [...]
Read the rest of this entry »Why National Speakers Association Chose Facebook Over Private Social Networking Platform for 2009 Convention
When the National Speakers Association (NSA) considered social networking platforms to enhance their 2009 Convention, they compared private and public options. Platform features, cost and attendee preferences were among the top considerations. The main goal for NSA was to build community. “Community is a huge part of our organization. We look for ways to learn [...]
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