The Next Logical Phase of Event Hybridization and Why It Will Be a Game Changer

The Next Logical Phase of Event Hybridization and Why It Will Be a Game Changer

The next iteration of hybrid (live and digital) events will radically change face-to-face events for the good. Event organizers, exhibitors and sponsors will all benefit from the changes and in-person attendees will have the best of both worlds.

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Strategy

The Attendee Hierarchy of Needs:  A Framework for Making Better Event Planning Decisions

The Attendee Hierarchy of Needs: A Framework for Making Better Event Planning Decisions

What if there were a framework for making great decisions ...

Marketing Trade Shows as Content: The Sequel

My previous post, Marketing Trade Shows as Content, focused on ...

Tools

Is this Seat Taken?—Expanding the Concept of Event Social Networking Beyond Online Platforms

Is this Seat Taken?—Expanding the Concept of Event Social Networking Beyond Online Platforms

In case you haven’t noticed, social networking is a movement, ...

2010 was the Year of Mobile Apps for Trade Shows

If IAEE’s annual meeting and trade show (Expo! Expo!) were ...

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